Jozzy — Songs for Women
Client / ArtistJozzy
Year2023
DisciplineAlbum Strategy and Campaign
Credit TypeStill Human Agency Work
Role / ContributionAlbum release strategy and campaign contribution
A release campaign built to preserve the tension that made the music feel tender, sharp, and emotionally honest.
Overview
A release campaign built to preserve the tension that made the music feel tender, sharp, and emotionally honest.
Challenge
The project held tenderness and edge at the same time. The obvious campaign approach would have softened the sharper side and reduced the record to a simpler story, flattening the tension that made it connect.
Strategic Idea
Do not sand off the contradiction. Make the tension between vulnerability and edge part of the release identity.
Response / Execution
Build the album campaign around the emotional duality already present in the music and carry that idea through the release and supporting visuals.
Outcome
The project reached No. 1 on the iTunes R&B Albums chart.
No. 1 on the iTunes R&B Albums chart.
Build something people can feel.
Start a Project →
