As I Was Saying — EP Campaign
Client / ArtistManny Laurenko and T$AN
Year2024
DisciplineCreative and Marketing Direction
Credit TypeFounder-Led Creative Work
Role / ContributionCreative and marketing direction for a three-track EP
A focused release system proving that clarity and cultural specificity can create impact without an oversized budget.
Overview
A focused release system proving that clarity and cultural specificity can create impact without an oversized budget.
Challenge
Build complete creative and marketing direction for a three-track EP from two artists with a real budget ceiling. The work needed to represent both artists without allowing polish to remove what made the project feel immediate and real.
Strategic Idea
Clarity beats scale. Give the release one recognizable world and use the available budget only where it strengthens that world.
Response / Execution
Develop a campaign system that connected the EP's visual identity, marketing direction, and supporting music video while protecting the artists' individual character.
Outcome
The campaign felt native to the artists and generated a cohesive release without unnecessary overproduction.
Credits & Collaborators
Founder-Led Creative Work. Creative and Marketing Direction by Rahsaam Ray.
Build something people can feel.
Start a Project →
