Start It — Music Video
Client / ArtistManny Laurenko and T$AN
Year2024
DisciplineCreative Direction and Video Production
Credit TypeFounder-Led Creative Work
Role / ContributionCreative direction within the As I Was Saying rollout
A music video built to communicate ambition through visual momentum rather than direct explanation.
Overview
A music video built to communicate ambition through visual momentum rather than direct explanation.
Challenge
Communicate that something meaningful was beginning without relying on literal declarations of ambition or success.
Strategic Idea
Make the audience feel the beginning before anyone explains it.
Response / Execution
Develop a visual language based on movement, momentum, performance, and the energy of artists stepping into a new chapter.
Outcome
The video became a defining visual component of the larger EP rollout and demonstrated what a strong concept and the right collaborators can accomplish within a limited budget.
Credits & Collaborators
Founder-Led Creative Work. Exact production credits pending confirmation.
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