Commotion — Music Video
Client / ArtistJozzy
Year2023
DisciplineVideo Production
Credit TypeFounder-Led Creative Work
Role / ContributionVideo production contribution
A supporting visual that extended the emotional world of Songs for Women rather than simply illustrating the song.
Overview
A supporting visual that extended the emotional world of Songs for Women rather than simply illustrating the song.
Challenge
"Commotion" carried a different tension from the quieter moments on the project. The visual needed to hold that energy without moving outside the identity Jozzy was building.
Strategic Idea
Extend the emotional world of the record. Do not merely illustrate the lyrics.
Response / Execution
Develop a visual expression that gave audiences another way into the project while preserving its established tone.
Outcome
The final video expanded the release world while remaining connected to the larger campaign.
Credits & Collaborators
Founder-Led Creative Work. Exact production credits pending confirmation.
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