Breakr — Digital Ecosystem
Client / ArtistBreakr
Year2022
DisciplineSocial Media Strategy and Production
Credit TypeStill Human Agency Work
Role / ContributionSocial media strategy, content strategy, and production
Still Human developed a digital content ecosystem designed to make Breakr more credible, useful, and recognizable to creators.
Overview
Still Human developed a digital content ecosystem designed to make Breakr more credible, useful, and recognizable to creators.
Challenge
Breakr had a strong product connecting creators and brands, but it did not yet have a distinct content identity. In a crowded category, usefulness alone was not enough. The company also needed to earn belief and sustained attention.
Strategic Idea
Give creators useful, honest information they could apply immediately. Let the content demonstrate the value of the platform before asking audiences to trust the brand.
Response / Execution
Build a recognizable social and editorial system around creator education, practical insight, and consistent production.
Outcome
Site traffic increased by 70 percent, conversions nearly doubled, and the ecosystem generated 281,000 impressions in 90 days.
70% increase in site traffic; conversions nearly doubled; 281,000 impressions in 90 days.
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