DIDDY

The Love Album: Off the Grid

Working with a global icon causes long nights, attentiveness, mental toughness, and patience. All the work that went into the creative strategy for Diddy’s latest masterpiece The Love Album Off the Grid was well worth it. This chart-topping album reset the standard for what modern R&B is supposed to be. Shedding new light on a familiar sound was our goal with the digital and creative strategy and we’re proud to say we did just that.